Fashion is fantasy in the best possible sense. Even the most straight forward black and white editorial story shot in a studio against white has a team of highly creative people behind its creation.
It starts with an idea. For this story, which ran in Polo Quarterly Magazine, Art Director Lindsey Ricci Choo, of MODCo Creative, wanted an editorial that blended modern, chic evening wear with a blast of irreverent energy.
Photographer Chiun-Kai Shih was tasked with bringing this vision to life. Chiun-Kai had access to a great rooftop location in Manhattan with views of the Empire State and Chrystler Buildings, as well as other vibrant cityscape backdrops.
From there, his team set up a trampoline on the roof and created a beautiful lighting scenario for the model and clothes. The lighting was created so that the model could be isolated from the background. Then Chiun-Kai photographed numerous background plates of the surrounding buildings to be used at the backdrops for the various shots.
After the shoot was completed, Skin Digital received the final selects of the models for each shot and a large selection of cityscape backdrops to choose from.
Step 1: Isolate the model from the background and choose a cityscape plate to use.
Step 2: Once the background plate is chosen, we determined that to give the story a fun romantic feel, we should create a depth of field lens blur effect. This helps keep focus on the model and clothes, which are the stars of the show. The twinkling background lights, with their soft bokeh flare, give you the sense of the city and a modern but still romantic feeling that mirrors the tone of the clothes.
Step 3: Once the composite elements are set, we lightly retouch certain elements according to the creative direction provided by the art director.
Step 4: Next we created a slight motion blur effect for the model. This served two purposes. First, it integrates the action shot better into the overall scene. Second, it gives the image a sense of movement and life. When we use imaging effects, and we don't always, our goal is makes sure that they are coming from a place of narrative need. Post production artistry is about seeing and feeling what any given image needs to compliment the story it's trying to tell. Effects for their own sake are empty, and if they don't support the story, we try not to use them.
Step 5: The final steps are color correction and setting an attractive crop for the composition.
From beginning to end we are in constant contact with the art director and photographer to bring the final shot to completion.